Why switch from a product catalog to a PIM: 8 compelling benefits

In retail, staying static is equivalent to disappearing. Your product catalog is like a static encyclopedia in a world that’s constantly moving. Innovative brands do more than just structure their product catalogs – they take it a step further with a PIM. More than just a tool, it’s a revolution in how you manage, leverage, and distribute product data. The result? A more impactful offering, enhanced competitiveness, and satisfied customers at every step of their buying journey.

Why a PIM and why now?

Imagine a consumer searching for the perfect product that meets their needs: comparing websites, stores, scrutinizing information, and checking every detail. In just a fraction of a second, your product can make a difference—or go unnoticed. Whether you’re a brand or a retailer, operating in B2B or B2C, optimal product data management is crucial, and a simple catalog is no longer sufficient. Adopting a PIM (Product Information Management) solution is much more than choosing a tool – it’s an essential strategy to turn your data into a powerful driver for sales and offering enhancement. With a PIM, your data transforms into a rich and consistent user experience across all channels and interactions.

Still hesitant about choosing the right solution?
▶ We give you 8 reasons to opt for a PIM solution now

1) Centralization and advanced management of your product data

With a catalog, everything is centralized. With a PIM, everything is leveraged. This subtle difference is key to drastically improving performance. While a product catalog is often limited to centralizing information, a PIM goes further by enabling personalized, enriched, and structured management of your product data for streamlined distribution.

• Enriched data: Efficiently manage detailed information like product descriptions, technical specifications, and multimedia files (images, videos) for your entire product range.
• Workflow Automation: Unlike a standard product catalog, a PIM offers numerous automation tools to streamline validation, enrichment, and publication of product data.

2) Efficient management of your complex catalogs

The diversity of your products, markets, and countries is an asset—if you know how to manage it. For businesses juggling multiple catalogs, cross-sector references, multi-brand assortments, or multi-country markets, a PIM is indispensable. It turns even the most complex catalogs into a fluid, organized, and coherent system.

• Turn data volume into a strength: No need to waste time on complex tasks – manage thousands of product sheets and digital assets tailored to each channel and targeted country.
• Differentiate your content with advanced personalization: adapt your marketing information to each sales channel, country and market to offer your consumers a tailor-made experience.
• Centralize and optimize everything: Centralize your data, harmonize your content, and deliver a uniform experience to your customers, regardless of your assortment size.

A PIM is the key to mastering complexity and transforming your data into a competitive advantage.

3) Benefit from complete and unlimited interconnection with all your systems and softwares

Not all solutions are equal when it comes to interconnection. Choosing the right one is strategic: opt for a robust and agile tool that grows with you. For example, Equadis’ PIM stands out as the only omnichannel PIM on the market offering advanced interconnectivity.

• Seamless synchronization with internal systems: Connect your PIM to CRMs (Salesforce, HubSpot), ERPs (SAP, Oracle, Sage), digital assets management software (Bynder, Keepeek), and even logistics or pricing tools for streamlined management on a large scale.
• Omnichannel and globane distribution to all your recipients: Publish high-quality data on all channels (websites, marketplaces, physical and online stores) while ensuring coherence and quality for each recipient in every country.

With nearly 2,000 connectors, Equadis PIM transforms your systems into a connected, scalable, and powerful ecosystem, tailored for growth.

4) Ensure compliance of all product data

Faced with rising consumer expectations, strict distributor demands, and evolving regulations, brands face a host of challenges. Staying up to date and ensure compliance with current standards (GS1, ETIM…), safety requirements and increasingly stringent environmental legislation – such as France’s AGEC law or reparability indexes, create constant pressure. Each new standard makes product data management a little more complex.

A PIM simplifies these requirements, ensuring:

• A single platform to manage everything: Centralize your data and ensure compliance across all your channels.
• Reactivity to change: Quickly adjust your product data sheets to meet changing standards and guarantee risk-free launches.
• Reliable, fast processes: free your teams from repetitive tasks thanks to automation, and reduce your time-to-market.

With a PIM, compliance is not just a requirement—it becomes a tool for your competitive edge.

5) Improve the traceability of your product data

Conventional catalogs quickly reach their limits as needs evolve, particularly in terms of control and traceability. This is where the PIM truly shines, offering a 360° view of your product data.

• Comprehensive monitoring for intelligent management: Who modified what, when, and for which sales channel? All information is available for maximum transparency.
• Centralization and advanced version management: From managing multiple versions to assigning roles and responsibilities, the PIM ensures complete, transparent workflow control without organizational chaos.
• Anticipate and secure: Detailed traceability reinforces data consistency and minimizes risks associated with human errors or missing information.

The result? Comprehensive traceability that guarantees transparency and total control over your data – a critical advantage not offered by traditional catalog solutions.

6) Boost your operational efficiency with collaborative workflows

Whether you’re a brand or a distributor, enhancing collaboration among teams is essential for efficient product data management. With a PIM, workflows adapt to your specific needs, enabling departments – marketing, e-commerce, legal, or logistics – to work in perfect synergy.

Equadis PIM enables you to:

• Customize business-specific validations: Each team reviews and modifies only the information for which they are responsible, ensuring consistency and quality across all channels, from physical stores to marketplaces.
• Perform recurring updates seamlessly: Automated workflows simplify product management and streamline updates, even for the most complex catalogs.

Equadis PIM stands out by offering fully customizable workflows tailored to your organization’s unique needs, boosting productivity.

7) Capitalize on an AI-empowered PIM

Today, Artificial Intelligence is no longer an option but a necessity to remain competitive. Leveraging AI is more than just a technological advancement; it’s a game-changing revolution for optimizing performance and enhancing agility. Equadis PIM integrates Google’s cutting-edge AI technology, propelling your data management to the next level.

Launching a product internationally? AI translates your product sheets into more than 20 languages instantly, accelerating market entry.
Need engaging, locally tailored descriptions? Our PIM automatically generates captivating content to win over customers.
And that’s not all: AI also ensures data consistency and identifies anomalies, guaranteeing flawless product sheets.

These are not just examples but reality.

Each of our AI features has been designed to meet your day-to-day business challenges and maximize your performance in a practical way. With Equadis PIM, AI becomes your strategic ally, simplifying processes, enhancing results, and turning every product sheet into a conversion tool. AI can dramatically improve data quality and reliability while delivering a seamless user experience. Why should you miss out?

PIM: the custom solution for competitiveness

Today, standing out is not just about having a structured product catalog. It’s about orchestrating a symphony of data to capture consumers’ attention anytime, anywhere. With specific, customizable, and scalable features, our PIM adapts precisely to your objectives and markets to deliver the most coherent and high-performing customer experience across all your sales channels.

Now, you have every reason to switch to a PIM!
And to make a successful transition to this type of solution, it’s essential to choose the right partner, who can support you according to your company’s organization and structure.

What sets us apart? Our human support throughout the partnership.

To guide you through this transition, we provide personalized human support at every step of our partnership. From the precise assessment of your needs, to the implementation of the solution, right through to tool training, our teams provide you with day-to-day support for your current and future projects. The relationship created with a dedicated CSM (Customer Success Management) expert foster trust and bring peace of mind to your daily operations.

Choosing Equadis PIM means opting for an innovative solution that simplifies operations, boosts productivity, and ensures a flawless customer experience across all channels.
Go beyond basic product presentations. Offer enriched descriptions to influence customer preference and drive purchases. Place your product assortments at the heart of your digital transformation strategy and become the market benchmark.

Ready to transition from a product catalog to a PIM?

Contact our teams