Boost your operational efficiency with Equadis PIM’s Content Generation AI

With the rise of artificial intelligence, product management is taking on a new dimension, radically transforming corporate strategies. After deploying its AI Translation module, Equadis is now launching its second artificial intelligence module: AI Content Generation. The aim? Instantly produce personalized, powerful texts adapted to your targets and markets. Capitalize on AI and reconnect with creativity while optimizing your operational performance!

Using AI to create content in retail

In a world where personalizing messages and adapting content are essential to conquering new markets, content creation is a major challenge for brands and retailers. Whether it’s for your product sheets, marketing campaigns or sales materials, online or in-store, producing quality content that’s true to your brand is a complex and time-consuming task. When this approach is extended to an entire product catalog, the use of a PIM solution integrating content generation becomes indispensable.

You can now generate relevant texts in seconds, optimized for each market, target and channel, without sacrificing quality or consistency. Whether in-store, online, on consumer apps or on social networks, AI offers unrivalled creativity, enabling companies to maintain brand consistency while personalizing their messages for each target, country or distribution channel.

Thanks to our solution, you can optimize your operational performance while reducing the time to market of your products. By combining creativity and efficiency, Equadis’ Content Generation AI becomes an essential asset for gaining competitiveness and meeting consumer expectations, without compromising on quality.

Generate, simplify, reformulate and optimize your content

Equadis PIM AI goes far beyond simple content creation. It can also simplify long or complex texts to make them accessible to a variety of audiences, reformulate content and optimize it to comply with specific retailer rules. This means you can automatically adapt your product sheets and ensure compliance with local and regulatory requirements. Put simply, it transforms content management into a fluid, strategic process, leaving you free to focus on innovation.

AI Content Generation: concrete benefits!

The IA Content Generation module offers undeniable advantages for brands wishing to optimize their operational efficiency:

• Personalized, instant generation: AI enables you to create personalized content, tailored to your targets and sales channels, while respecting your brand’s style and tone. Whether it’s designing or improving marketing descriptions, storage conditions, allergens, AI ensures that every message is impactful and consistent for your brand.

• Save time and reduce costs: Automating content generation with this module enables creative content to be produced on a large scale, quickly and cost-effectively. Marketing and product teams can concentrate on higher value-added tasks, reducing time-to-market and associated costs.

• Large-scale personalization: AI adapts to the specificities of each market (cultures, consumption habits and local needs), distribution channel (in-store, on social networks, at the airport…), and consumer target, guaranteeing maximum impact. You can now offer ultra-personalized experiences to each of your customer segments, with no extra effort.

• Enhanced creativity: AI Content Generation enables you to reconnect with creativity. By automating the production of more technical and recurring elements, your teams can concentrate on innovative concepts and enrich the customer experience, while guaranteeing the consistency and quality of each piece of content.

A high-performance, accessible and highly secure tool

Seamlessly integrated into the product sheet, it blends seamlessly with the intuitive Equadis PIM interface. Users can easily generate punchy texts, view AI suggestions and adjust them if necessary, while retaining full control over the content shared.

Developed by AI pioneer and expert Google Cloud and their Gemini AI technology, our modules are ultra-high-performance, self-learning and highly-trained. The more you use them, the more precise their suggestions become, adapting to your preferences and the specificities of your market.

Finally, security is a priority: no AI-generated data is collected or stored by Google. Data remains entirely the property of our customers, guaranteeing total confidentiality.

AI Content Generation: the solution to leverage the impact of your omnichannel data

In retail, the ability to deliver consistent product information tailored to each market is a real challenge. Given the diversity of channels, the need to address a variety of audiences and the demand for speed, traditional approaches to content management are showing their limitations: they’re time-consuming, costly and prone to errors.

Equadis’ IA Content Generation module simplifies this process, turning complexity into opportunity. By automating the creation of personalized, localized content, you accelerate production while maintaining consistent quality, whatever the market or channel. No more repetitive, time-consuming tasks; AI ensures smooth, consistent delivery of your messages across all your sales channels. Creating a different marketing message for the same product, personalized according to target, country and sales channel, gives you a real competitive edge!

Equadis’ AI module enables you to remain agile in the face of market changes, while strengthening your competitiveness on a global scale. Level up! Transform your omnichannel strategy and open up new prospects for growth with Equadis PIM.

Discover Equadis PIM’s Content Generation AI: book a demo

Want to see what AI Content Generation can do for your business? Book a personalized demo and discover how our module can transform your processes.

AI Content Generation, the second revolutionary Artificial Intelligence module in Equadis PIM

Committed to innovation, Equadis enriches its PIM with high-performance artificial intelligence modules. After the success of AI Translation, we are delighted to launch the AI Content Generation module. This module allows you to gain precious time and creativity, reduce costs, while guaranteeing the consistency and quality of the information produced. But this is just the beginning! Other AI modules will soon be added to our solution, such as inconsistency detection, to further optimize your product strategies. With these new features, Equadis offers you powerful tools to maximize your operational efficiency and boost your competitiveness!