Glossary
PIM: our expertise
What is the PIM?
Published on March 15, 2023
Artificial intelligence (AI) is the hot topic of the moment, but how can it concretely accelerate your company’s international expansion? Don’t just follow the trend: choose cutting-edge technologies to translate your products quickly and accurately. The goal? Offer customized experiences to every market, whether digital or physical. Here’s how to harness the power of AI to simplify the translation of your product data and accelerate your international footprint!
AI to support international deployment
International omnichannel deployment has become a crucial challenge for brands and retailers. With the multiplication of contact points and the diversification of markets, the ability to adapt product information quickly and efficiently is essential to remain competitive. However, manually translating thousands of product references, while respecting the legal and cultural constraints of each country, is an extremely complex, costly and time-consuming exercise.
This is why our IA Traduction module is so important. Integrated into Equadis PIM, it radically transforms your translation management experience. Thanks to advanced algorithms, this module guarantees high-quality translations, whether for a single field or an entire product sheet, while minimizing the time and costs associated with manual translation or agencies.
The benefits of the IA Traduction module on Equadis PIM
AI Translation offers clear and tangible benefits for companies seeking to expand into new markets or strengthen their international presence:
- Instant and accurate translation: Thanks to AI, you can instantly translate your product information into over 20 languages. Whether you need to translate a specific field or an entire product sheet, our module guarantees unrivalled accuracy, respecting both linguistic nuances (e.g. American English versus British English) and the legal requirements of each country.
- Reduced costs: Automating the translation process significantly reduces costs – up to 20 times less than a professional translator! This economic gain is accompanied by a reduction in human errors, often costly in terms of client satisfaction and brand image.
- Easier international deployment: By centralizing and automating the translation of your product information, our PIM enables you to market your products more rapidly on a global scale. This gives you a decisive competitive edge in increasingly saturated and demanding markets.
- Improved client experience: Clear, reliable and locally relevant product information has an immediate impact on improving the client experience. By guaranteeing the consistency and accuracy of translations across markets, you reinforce consumer confidence and facilitate their purchasing decisions.
A simple, accessible and highly secure platform
One of the great advantages of our AI Translation module is its ease of use. Integrated seamlessly into the product sheet, it blends seamlessly into the intuitive Equadis PIM interface. This allows users to choose the languages they want, view the AI suggestions and adjust them if necessary. In this way, you remain in control of your translations, while benefiting from the power of AI to speed up the process.
Powered by Google Cloud, the AI pioneer and expert, and their Gemini AI technology, our Artificial Intelligence modules are ultra-high-performance, self-learning and highly-trained. This means that the more you use the translation module, the better it becomes, refining its suggestions according to your preferences and the specificities of your market!
No compromise on security: No data generated by the AI modules is collected or stored by Google. Equadis guarantees the security of data, which remains the sole property of our clients.
Turning challenges into opportunities
As you may have gathered, managing multilingual product information is often a major challenge for growing companies. Traditional translation methods, based on manual processes, are not only slow but also prone to errors that can damage the client experience and, consequently, sales. Equadis’ AI Translation module turns this challenge into a real opportunity. By automating translation, you save time, reduce costs, and ensure perfect consistency across all your markets.
The integration of AI into our PIM solution marks the beginning of a new era for product management. At a time when markets are evolving at unprecedented speed, having tools that can adapt quickly is essential. Thanks to AI, you can now manage and deploy your product information more efficiently, while guaranteeing optimum quality for your clients. Step up your business! Transform your internationalization strategy and open up new perspectives for your global growth with Equadis PIM.
Live demonstration of Equadis PIM’s AI Translation
To see for yourself the possibilities offered by AI Translation, watch our demonstration video. In just a few minutes, you’ll see how effortlessly and instantly your product information can be translated:
AI Translation, the first Artificial Intelligence module within Equadis PIM
Committed to innovation, Equadis is constantly looking for ways to help our clients stay ahead of the curve. In an ever-changing business environment, the use of AI in your product experience strategies has become an imperative to remain competitive and client-centric. That’s why, from September 2024 and over the coming months, our Equadis PIM solution will be enhanced with several revolutionary AI modules: translation, content generation, data consistency…
Equadis has some great innovations in store for you! These new features will further optimize your product strategy and transform your business processes.
Curious to try it out?
