Unlock your
e-commerce potential with Equadis DSA
Digital Shelf Analytics (DSA), your strategic eye on the digital performance of your products.
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3-10%
online conversion increase
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100%
compliance in promotional campaign execution
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70%
time saved through automation
What is Digital Shelf Analytics?
What do consumers see when they search for your product online? Is it on the 1st page of search results? Well presented? At the right price? With reassuring reviews?
Equadis’ Digital Shelf Analytics solution gives you clear visibility into what your consumers see across all online platforms. A tailor-made solution adapted to your needs: you choose your products, your competitors, your digital sales channels.
Powerful features
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Product performance
Automatically check the accuracy of your product content and digital assets and instantly detect inconsistencies, across all your online channels.
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Share of search and placement
Precisely measure the visibility of your products and those of your competitors in internal search engine results AND within product categories.
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Availability and assortment
Continuously monitor the actual presence of your products with each retailer, and receive alerts to avoid stock-outs or referencing problems.
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Prices and promotions
Track daily price variations across all your online retailers and adjust them strategically to stay competitive.
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Customer feedback
Capture and leverage consumer sentiment and ratings with actionable insights. Identify what appeals, what deters, and adjust your products to trigger purchases.
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Competition
Target your most strategic competitors’ products and compare their performance with yours, across all your digital channels. So you can stay one step ahead!
Technology + AI
Powered by cutting-edge technology, our DSA solution integrates powerful features to measure and reinforce the online success of your products. In addition to its high-performance algorithms, Equadis DSA features Google Artificial Intelligence, delivering powerful analysis and actionable recommendations. Acting as a true performance driver, AI enables you to focus your efforts where they really count, and always stay one step ahead of the competition.
Why choose Equadis Digital Shef Analytics?
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Improve your operational excellence
Anticipate stock-outs, manage the execution of your prices and promotions, and ensure the legal conformity of information published on each channel.
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Build consumer trust
A controlled digital presence with reliable, up-to-date product information reinforces the credibility of your products and reassures your customers.
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Expand market share
By identifying growth opportunities by channel, category or country, DSA helps you capture new segments and accelerate your expansion.
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Deliver a compelling shopping experience
Complete, well-positioned, and constantly updated product pages enhance the customer journey and boost conversion rates.
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Strengthen brand–retailer collaboration
The presentation, pricing and availability of our products reflect a smooth and transparent collaboration, serving both sales efficiency and the customer.
To find out all you need to know about Digital Shelf Analytics, download our White Paper “Digital Shelf Analytics: the key to dominating e-commerce” for free :
This white paper has been designed as a guide. To better understand the challenges of Digital Shelf Analytics, benefit from concrete best practices, and build a more effective e-commerce strategy.
The key differences of Equadis DSA
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Tracking product information and digital assets
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Cross-analysis by keyword AND category specific to each website
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Granular analysis of strategic competitor’s products
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Powerful AI recommendations for quick corrective action
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Quick set-up, integrated with Equadis Closed-loop suite
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A dedicated human support at every step
“We’re proud to be among the first to use the Digital Shelf Analytics solution developed by Equadis. Much more than an analysis platform, it’s a real cockpit for steering digital performance, enabling our teams to control the image, visibility and profitability of our products among our distributors. It’s a strategic tool that opens up new perspectives for optimizing our performance and capturing future business opportunities”
Olivia Oliveri, Marketing Director France, Laboratoires FILORGA.
Frequently Asked Questions
What is the difference between Digital Shelf Analytics and a price intelligence tool?
A price intelligence tool is limited to monitoring and analyzing prices and promotions. Digital Shelf Analytics (DSA) is much broader: it covers the entire online performance of products — record quality and compliance, availability and stock-outs, search positioning, customer reviews and competitive comparison — in addition to prices. In other words, price intelligence is one building block among the DSA’s features. The DSA also provides action recommendations, not just analytical data. The Equadis DSA integrates price monitoring into a complete analysis of the digital shelf.
Which teams use Equadis Digital Shelf Analytics?
The Equadis Digital Shelf Analytics is mainly used by the e-commerce and marketing teams, who manage the visibility, content and performance of products online. But it brings cross-functional value to the whole company: the supply chain tracks stock-outs and assortment, the legal department checks record compliance, and the sales teams monitor price competitiveness. Designed for business users without advanced data skills, the Equadis DSA provides ready-to-use dashboards and recommendations, with its AI automatically prioritizing the actions to take.
How can I know if my products are out of stock at my distributors?
To know whether your products are out of stock at your distributors, you use a Digital Shelf Analytics (DSA) tool that continuously monitors the actual availability of each product on each e-commerce site, marketplace and app. The tool detects stock-outs, delistings and time spent out of stock, and sends alerts by product, channel and distributor. It also analyzes assortment coverage, including against competitors. The Equadis DSA enables this continuous stock-out monitoring so you can react quickly and limit lost sales.
How can I monitor all customer reviews of my products in real time?
To monitor all customer reviews of your products, a Digital Shelf Analytics (DSA) tool continuously aggregates the ratings, reviews and comments published across all e-commerce sites and marketplaces, on a single dashboard. It analyzes the volume, the evolution of ratings and the content of reviews to identify purchase drivers, friction points and product improvement areas. The Equadis DSA centralizes this multichannel monitoring and its cutting-edge AI makes it possible to formulate actionable recommendations, in order to adapt products, content and campaigns to the expectations of the market and consumers.