MyOrigines chooses Equadis to deliver high-quality product data across Europe

MyOrigines chooses Equadis and the GDSN standard to deliver high-quality product data from its brand partners across Europe

MyOrigines, a leading French online beauty retailer specializing in fragrances, cosmetics, skincare, and beauty products, announced a partnership with Equadis, recognized for its GDSN[1] expertise and deep knowledge of the cosmetics industry, to simplify and enhance the reliability of product data exchanges with its partner brands and luxury Houses.

To support its continued growth and meet increasing requirements for product data quality, MyOrigines will deploy Equadis’ Product Data Syndication (PDS) and Product Information Management (PIM) solutions. This new organization will centralize and automate product data flows from nearly 190 suppliers, representing 400 brands, 35,000 SKUs, and 22 countries. The project will be rolled out in two phases beginning in September 2026.

More reliable product data for brands and consumers

As consumers increasingly expect complete and transparent product information—and as European regulations continue to tighten, particularly regarding traceability and compliance—high-quality product data has become a strategic priority for e-commerce businesses.

For MyOrigines, the challenge is particularly significant. With a diverse product portfolio spanning fragrances, skincare, makeup, haircare, and pharmacy products, the company consolidates product data from nearly 190 suppliers, representing 400 brands across 22 countries, each with different data formats and varying levels of digital maturity.

To address this complexity, MyOrigines is taking a major strategic step by entrusting the management of its product data to an external partner for the first time: Equadis. The objective of this partnership is to streamline data exchanges while ensuring consistent, reliable, and readily usable product information. By adopting the international GDSN standard, MyOrigines will also harmonize product data exchanges with suppliers on a global scale.

A unified platform to streamline product data exchanges

MyOrigines selected Equadis’ Product Data Syndication (PDS) and Product Information Management (PIM) solutions to manage its entire product data lifecycle – from supplier data acquisition to distribution across its direct-to-consumer (D2C) e-commerce platform.

Integrated within a single platform, these solutions will enable MyOrigines to:

• Collect and centralize product data from suppliers;
• Standardize product information in accordance with GDSN standards;
• Support supplier onboarding regardless of their level of digital maturity;
• Deliver reliable, structured product data across all MyOrigines sales channels in 22 countries.

Deployment will begin in September 2026 with the onboarding of the first partner brands, before being rolled out more broadly by the end of the year.

“At MyOrigines, we have a clear ambition: to become Europe’s leading beauty platform. Achieving this goal depends as much on delivering an outstanding customer experience as it does on operational excellence. Investing in reliable, structured product data that is seamlessly shared with our partner brands is a strategic lever to support our European growth, accelerate execution, and strengthen our long-term competitiveness. Our partnership with Equadis is fully aligned with this continuous investment strategy, benefiting our partners, our customers, and our future growth.”

Thomas Canu, CEO, MyOrigines

A partnership designed to drive performance

By selecting Equadis, MyOrigines is partnering with a recognized expert in product data management and a trusted technology provider with extensive experience in the beauty and pharmacy sectors—one of its key strategic markets—where it already supports leading brands and retailers.

For MyOrigines, the partnership will improve the quality of product information available to consumers, accelerate the publication of new product launches, and strengthen collaboration with suppliers. Equadis provides a proven technology platform that combines ease of use, controlled operating costs, and dedicated customer support.

“MyOrigines is tackling a challenge we know well: managing hundreds of suppliers with highly diverse profiles, supporting product categories subject to different regulatory requirements, and ensuring consumers always have access to flawless product information online. Our role is to absorb that complexity—enabling MyOrigines to acquire, centralize, and distribute perfect product data at every moment, in line with its commercial ambitions.”

Pascal Laik, CEO, Equadis

About Equadis

Equadis is a Swiss SaaS software company specializing in product data management. Its Closed-Loop Solutions Suite is built around a feedback-driven ecosystem that enables brands and retailers to automate, manage, and optimize product data execution across international markets.

The suite consists of four integrated, modular solutions: ACE (AI Content Engine), an omnichannel Product Information Management (PIM) platform, a Product Data Syndication (PDS) solution, and Digital Shelf Analytics (DSA). With a network of more than 950 connectors compatible with GDSN standards and matrix formats, Equadis delivers seamless integration between brands and retailers.

Operating in more than 20 countries, Equadis supports over 600 customers across the consumer packaged goods (CPG), grocery, cosmetics, and pharmacy sectors. Led by Pascal Laik and employing nearly 100 people, the company combines cutting-edge technology with human expertise to support its international expansion.

About MyOrigines

Building on a perfumery heritage dating back to 1947, MyOrigines has become one of Europe’s leading premium beauty e-commerce retailers. Operating in 22 countries, the company offers more than 35,000 products from over 400 partner brands, spanning fragrances, skincare, makeup, haircare, and pharmacy products.

MyOrigines maintains direct relationships with brands and luxury Houses while respecting selective distribution networks, ensuring customers receive 100% authentic products and a shopping experience that meets the highest standards of the beauty industry.

Driven by sustained growth, the company continuously invests in its technology and logistics infrastructure to improve operational performance, support its European expansion, and provide its partners with an increasingly powerful platform.

MyOrigines’ ambition is to become Europe’s leading platform for premium beauty distribution, combining operational excellence, superior customer service, and innovation. Backed by a high-performance logistics organization and ongoing infrastructure investments, MyOrigines processes millions of orders every year across all of its European markets.

Learn more: https://www.my-origines.com