AI built for retail, driving your performance

Product data quality improves by acting on five levers: completeness (filling in every mandatory attribute for each channel and market), accuracy (correcting errors, duplicates, and inconsistencies), standardization (complying with industry standards such as GS1 and the specific requirements of each marketplace), enrichment (descriptions, visuals, and qualified attributes), and actualization (continuously updating product records).

In practice, four actions structure the approach: centralizing data in a PIM to establish a single source of truth; automating the detection of inconsistencies and missing fields; validating every piece of content with human oversight (human-in-the-loop) before publishing; and tracking a quality score per product record to steer continuous improvement.

This is the approach behind Equadis’s AI Content Engine (ACE), which automates the extraction, enrichment, and error detection of product records while retaining human validation, in a continuous improvement loop.

To choose the right AI for your product content, assess five criteria: its ability to extract data from your real sources (packaging, PDFs, visuals), the number of translation languages, the quality and level of control of the generated content, compliance with your sector’s standards (GS1, regulatory) and its security.

Favor a retail-specialized AI over a generalist tool.

Equadis ACE meets these criteria: designed for retail, natively integrated with the Equadis PIM, it extracts data from your materials, translates into more than 20 languages and keeps human validation before publication. The best test remains running Equadis ACE on your own records and comparing it to manual work.

To speed up product data entry, Equadis ACE automates collection and enrichment through AI instead of manual entry: the DocExtract module extracts data from existing sources (packaging, PDFs, proofs), automatically pre-fills fields, generates descriptions and translates content. The Content Generation AI module fills empty fields with contextualized, personalized information adapted to your channels. Then the Translation AI module translates all your fields into more than 20 languages, respecting your sector-specific, geographic and regulatory requirements.

Natively integrated with the Equadis PIM or your third-party data repositories, ACE leaves teams with only the validation role, making it possible to process thousands of references without re-keying. Result: Equadis ACE reduces the manual data-entry workload by up to 70% and sharply shortens time-to-market.

Yes, provided it is built on verified source data and human oversight. The reliability of AI-generated product content rests on three safeguards: grounding in a single source of truth (data from a PIM/PDS rather than the open web, which prevents approximations), automatic inconsistency detection (missing fields, duplicates, errors), and human validation before publishing (human-in-the-loop).

Compliance, in turn, rests on adherence to industry standards (GS1), the specific requirements of each marketplace and channel, and market-by-market regulatory obligations (mandatory disclosures, regulated claims, local adaptations). Product content is therefore reliable and compliant when it is traceable, controlled, and aligned with these standards.

This is the principle behind Equadis’s AI Content Engine (ACE): a retail-specialized AI that produces 100% compliant, GEO-ready content, with built-in inconsistency detection and human validation retained, in a continuous improvement loop.

To translate your product records without losing quality, Equadis ACE offers a translation AI module that generates versions field by field or for the full record in more than 20 languages, directly on your platform.

Equadis’s AI preserves sector-specific features and regulatory mentions, while the user selects the target languages and adjusts the suggestions (a “human-in-the-loop” model) to guarantee accuracy. This automation by Equadis ACE makes translation up to 20 times cheaper than a professional translator, while limiting errors and accelerating the internationalization of the catalog.

To automatically extract product data from photos, documents or packaging, Equadis ACE uses its DocExtract AI module, a state-of-the-art technology specially trained to read images, PDFs, packaging and proofs.

Equadis ACE extracts the structured data (nutritional values, ingredients, certifications, pictograms, legal mentions) and then automatically fills the empty fields of the product record in your product repository, in all the languages present on the materials.

Teams only have to validate Equadis ACE’s suggestions, which eliminates manual re-keying, reduces the data-entry workload by up to 70%, and ensures product records that are up to date and faithful to the information on your packaging.