Equadis Product Data Syndication is THE go-to solution for automatically distributing your product data across all your channels, with guaranteed quality and compliance for every publication.
omnichannel and international connectors
product catalog quality and conformity
time to market reduction
Syndicate product information worldwide, to all your recipients , through our 950+ connectors and our unique hybrid approach — combining GDSN connectivity, Excel matrix management, and custom APIs.
➔ Distribute data to your recipients that is 100% aligned with their requirements, regardless of the distribution channel
➔ Ensure compliance with market regulations and standards at every publication
➔ Personalize your content by channel, target and recipient and guarantee compelling, contextualized experiences for your consumers
Accelerate your time-to-market, strengthen your commercial relationships and unlock your omnichannel growth.
➔ Collect comprehensive data that meets your requirements from all your suppliers, regardless of their level of digital maturity
➔ Standardize and control the quality of incoming data to guarantee compliance with your reference systems
➔ Integrate and distribute your product catalog across your internal tools (ERP, MDM, DAM, e-commerce…)
Accelerate product listings and gain commercial agility with reliable, immediately actionable data.
Equadis PDS is built on a unique hybrid approach, combining GDSN connectivity, the GS1-certified global standard required by large-scale retailers, Excel matrix management, and custom APIs.
Our platform leverages ready-to-use omnichannel connectors and configurable syndication engines to automatically adapt your data to each recipient’s specific requirements: formats, quality rules, data structures and exchange protocols. A specific need? Benefit from custom connector creation on demand, for any recipient.
You can ensure compliant distribution with a single click, regardless of the channel or market.
AI trained to accelerate every step of your processes
The Equadis PDS is powered by an AI specifically trained to answer your product data challenges: automated data extraction, content generation, translation, inconsistency detection.
AI handles low-value-added manual tasks in real time and at scale. Unparalleled processing power, delivering quality and speed.
The Equadis PDS natively incorporates the regulatory requirements of each market and channel.
The only platform on the market with native support for GDSN Excel Matrices, a single source that covers all your channels without compromise.
A recognized leader in the food and cosmetics industries, Equadis works with the biggest French and European brands.
A GS1-certified data pool ranked among the largest in Europe, with extensive expertise in the standard and its complexities
Every client is assigned a dedicated industry expert who understands their sector and retailers, and provides ongoing support—not just during the initial setup.
Equadis has an excellent knowledge of their topics and keeps up to date with the latest GS1 regulations. Their teams’ proactivity, availability and expertise enabled us to complete the project before the deadline. We’re very pleased with our collaboration with Equadis!
Equadis is a proactive company and regularly updates its data models to reflect changes in GS1 and retailer requirements, in new markets and to meet customer needs. The new version of the Gaia by Equadis platform is user-friendly and easy to operate.
Our CSMs are a tremendous asset. We particularly appreciate their availability and professionalism on a daily basis. […] We all save time and make a greater impact on our clients by being even faster in transmitting data.
I am fully satisfied with the services provided by Equadis, which have consistently met my expectations in terms of product data management. The user interface is not only intuitive, but also offers features that greatly simplify the synchronization and updating of information. Equadis has played a key role in optimizing my business operations.
We use the platform Gaia by Equadis as a data centralizing and multi-country distribution tool. This helps us manage all of our brand’s product information within the same tool and personalize our data to meet the various specifications of each of the 65 countries where we market our products. We greatly appreciate the help of the customer support person in charge of our account, their availability and expertise!
We are a demanding company and very attentive to compliance with high-level security standards and I am not afraid to say that Equadis is one of the best SaaS partners I have seen up to now in France & Benelux.
Laboratoire Garancia uses Equadis PIM to manage its entire product assortment. Watch their testimonial.
How does Equadis support Transgourmet in collecting and managing their entire product assortment?
How does Equadis support La Martiniquaise-Bardinet in managing its product data and distributing it omnichannel?
Find out how Panzani uses Equadis to collect, control, distribute and manage its large volume of data?
How did Equadis help La Molisana distribute its products in French distribution?
Published on March 4, 2024
Published on March 6, 2025
Published on April 25, 2024
From distribution to continuous performance.
Simply distributing your data is no longer enough.
Once distributed, your data must be tracked, analyzed, and optimized over time to maximize its performance.
The Equadis PDS integrates into a comprehensive ecosystem that transforms each publication into a lever for continuous improvement.
The PIM structures and validates data at the source. AI verifies, enriches, and detects inconsistencies. The PDS distributes it across all your channels with guaranteed compliance. The DSA monitors execution to analyze post-publication performance and detects discrepancies and opportunities for optimization.
Result: each cycle improves the next. Your data becomes more reliable, more compliant, and more effective over time.
Distribute reliable, compliant, and high-performing data across all your channels, without any complexity. And discover how to turn your product syndication into a performance driver.
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To ensure your data is accepted without rejection by distributors, your data pool or syndication tool must apply each recipient’s validation rules upfront and flag missing or non-compliant data before sending.
This upfront verification rests on three pillars: compliance with the applicable standard, for example GS1 / GDSN; adherence to the regulations in force in each market; and tailoring every publication to the recipient’s precise requirements, format, mandatory attributes, and transmission protocol. It is this upstream validation that maximizes the acceptance rate, eliminates back-and-forth with distributors’ teams, and secures on-time publication of your tenders and promotional campaigns, whereas unchecked submissions are exposed to rejections and delays.
Equadis’s PDS automatically pre-validates 100% of the data it distributes and ensures every publication is tailored to the distributor’s requirements (format, mandatory attributes, protocol), which drastically reduces publication rejections.
The GDSN network (Global Data Synchronisation Network) is a global standard certified by GS1 and required by large distributors: this network automatically synchronizes data via a data pool. Excel matrices are still used by many smaller partners or those with specific needs, but they require more manual work and are prone to errors. APIs enable customized, tailor-made exchanges, notably with marketplaces and e-commerce sites. In practice, a brand must be able to adapt to all three models, hence the value of a syndication solution with a hybrid model like Equadis, which combines GDSN connectivity, Excel matrices and APIs in a single platform.
To manage product master data, the essential tools are: an MDM or a PIM (Product Information Management) to centralize and consolidate a single source of truth, data governance and validation rules to ensure data quality, a syndication solution (PDS) to distribute master data across channels, and an analytics tool to monitor its downstream use. Compliance with standards (GS1, GDSN, ETIM) is essential for interoperability.
But managing master data well comes down to more than tools: it is also a digitalization and transformation journey. Its success depends as much on change management and on the onboarding of internal teams and partners alike (suppliers, distributors) as it does on the technology. This is why expert human support matters, experts who bring users on board, secure adoption, and keep the solution thriving over time, where a tool delivered on its own quickly reaches its limits.
Equadis covers this entire chain: a PIM, a GS1-certified data pool, syndication across more than 950 connectors, and above all dedicated CSM (Customer Success Manager) experts who drive change management, train your teams and partners, and support you over the long term, not just at go-live.
Equadis is often cited as one of the best data pools for product data syndication: it is a GS1-certified operator among the largest in Europe, able to distribute compliant data via GDSN anywhere in the world.
Beyond GDSN, Equadis combines GDSN, Excel matrices and marketplace APIs in a single syndication engine, with more than 950 connectors to distributors, marketplaces, e-commerce sites, social networks and consumer apps, across more than 20 countries.
The criteria that make a good data pool, GS1 certification, number of available omnichannel connectors, data acceptance rate by distributors and close human support, are precisely Equadis’s strengths, which checks 100% of the distributed data to ensure you syndicate quality data with every publication.
The Equadis PDS is aimed at both brands and distributors. Retailers can source their entire product assortment, compliant with their requirements, from their suppliers. Brands can distribute their product data to all their recipients (distributors, marketplaces, e-commerce sites, consumer apps and social networks) without manual re-keying.
Within the company, it is used by the data, e-commerce, sales, marketing and quality teams, responsible for making catalogs reliable and sending them. It particularly targets the consumer goods, food, beauty, health and personal-care sectors, faced with the GDSN requirements of large distributors.
Fed by the PIM (or a third-party repository via API), the Equadis PDS relies on more than 950 connectors across more than 20 countries and suits mid-sized companies as well as large international groups.