In this customer testimonial, Valentine Martin, Key Account Manager at Laboratoire Garancia, shares how Equadis supports her team in distributing complete, verified product data across their entire network of retailers. Garancia is a French cosmetics laboratory founded over 20 years ago by Savéria Coste, a pharmacist with four generations of pharmacy expertise.
You can watch the video or read the transcript below:
Why did you choose Equadis?
Innovation, creativity and excellence are at the heart of our laboratory’s values. We believe it is essential that our customers benefit from these in the best possible way, and we are careful to select tools that fully reflect our ambitions. We were looking for a solution that was both effective, intuitive and easy to use — and that is what led us to Equadis. The platform allows us to distribute all of our product data across our retailer network: pharmacies, parapharmacies, perfumeries and pure player resellers.
What benefits have Equadis’s solutions brought to your business?
At Garancia, we have a strong entrepreneurial spirit. In line with that mindset, the onboarding process with Equadis was handled with great efficiency, ensuring a fast and smooth transition that maintained continuity of our GDSN flows with complete, verified, high-quality data. Just as we rely on high-tech ingredients in our formulas, Equadis brings cutting-edge technology to the table — delivering a high-performance platform that saves us considerable time, particularly through the automatic completion of Excel matrices, while adapting and personalising content to each customer’s specific requirements.
What truly sets Equadis apart, in my view, is the quality of its personalised human support. As a user, I have a dedicated point of contact throughout my entire experience on the platform. We connect regularly, and they act as a direct link between our laboratory and our distributors.
How do you see Equadis continuing to support your future challenges?
Equadis is constantly evolving – both in terms of making its platform more ergonomic and in developing new tools and methods to help brands drive their business. Beyond the platform itself, working with Equadis means joining the Club Equadis community, which gives members privileged access to conferences and industry events. These are valuable opportunities to deepen market knowledge and explore emerging technology topics such as artificial intelligence.
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