White Paper: 7 steps to build a successful omnichannel strategy

Does your omnichannel approach lack structure and impact?
Not sure where to start?
Are your omnichannel efforts failing to deliver the expected ROI?
Can’t decide which tools are right for your organization?
Struggling to deliver a seamless, personalized experience to your customers?

Then you’ve come to the right place!

Find out in this white paper how to build a long-lasting, effective omnichannel strategy to satisfy your customers and boost your sales.

Download the white paper

The challenges of an omnichannel strategy: why is it vital for your business?

At a time when customer journeys are growing between physical stores, digital platforms and new emerging channels, mastering omnichannelity is no longer an option, but a strategic necessity. Yet many companies are still struggling. According to a recent study by Salesforce, 76% of consumers expect consistent interactions across channels, but only 34% of companies believe they can achieve this effectively (source : Salesforce, 2023).

This gap highlights a crucial issue: without a structured, agile omnichannel strategy, every touchpoint becomes a missed opportunity. It’s time to take action and master your channels to maximize every interaction with your consumers.

Ghislain Esquerre, CEO of Equadis, comments: “An omnichannel approach doesn’t simply mean being present everywhere. It’s about guaranteeing the consumer a coherent, fluid and, above all, personalized purchasing experience, whatever the channel or stage of the journey. And yet, many companies get lost in it, suffocated by the complexity of the tools, the multiplicity of data to manage, and customer expectations that evolve at lightning speed.”

Our white paper takes you step by step to successfully meet this challenge. By following our advice, you’ll not only improve your customers’ experience, but also significantly increase your conversions and brand loyalty. Adopt all the keys to transform your omnichannel strategy into a real performance driver!

Contents of our White Paper 7 steps to build a successful omnichannel strategy

• What does omnichannel mean in retail? And why is this essential for brands and retailers?
• What you may not now: Essential elements not to be overlooked

1. Master your product data to better leverage them
2. Define the objectives of your omnichannel strategy
3. Make strategic choices to stay on track
4. Choose the right technological solution for your organisation
5. Raise awareness and prepare your teams to get them on board the project
6. Hyperpersonalize of your data: The key to effective omnichannel execution
7. Choose the right partner to support you in this transformation

• Use case Nestlé x Amazon x Equadis: Deploying your omnichannel strategy with a pim
• Omnichannel: from strategy to action, turn your omnichannel challenges into opportunities

These 7 steps will guide you in building a robust and sustainable omnichannel strategy. Designed by experts for retail professionals, this white paper is a goldmine of concrete tips and best practices. Whether you’re just starting to build your omnichannel journey, or in the process of optimizing it, you’ll find solutions tailored to your needs, and the keys to making the most of your product data.

By downloading this white paper, you’ll also benefit from valuable insights into new omnichannel trends and the impact of emerging technologies like AI on the customer experience. So, ready to take action? 🚀

Curious to try out our solutions for yourself?

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