How can brands respond to consumers’ growing need for transparency while streamlining the relationship between brands and retailers? In an increasingly demanding retail ecosystem, where product data lies at the heart of the customer experience, brands and retailers must adapt quickly. Multiple sales channels, complex shopping journeys, personalization expectations: it’s impossible to meet these challenges without robust and agile tools. PIM emerges as the most suitable solution to structure the collection and management of vast amounts of product information and orchestrate their distribution across all channels, both internal and external.
What is Product Information Management (PIM)?
PIM or Product Information Management is a software solution that enables brands and retailers to collect, centralize, organize, enrich, and efficiently distribute all product-related information.
What types of data are managed in a PIM?
- products (marketing information, quality, logic, etc.)
- digital assets (visuals, documents…),
- prices (permanent and promotional),
- and all specific information related to the company’s organization.
Using a PIM addresses the needs of both brands and retailers, who must exchange an exponentially growing amount of product data both internally and externally.
Equadis’ difference
Among PIM solutions, Equadis stands out thanks to its dual strength: an intuitive, cutting-edge platform combined with close human support provided by a dedicated expert. Our deep knowledge of our clients, their markets, and their ecosystems enables us to streamline data exchanges and strengthen brand-retailer relationships.
Who is a PIM intended for?
PIM is the solution for any company managing product and organizational data, such as:
- Companies of all sizes (small, medium, large, multinational)
- Brands or companies
- Wholesalers
- Retailers in the broad sense (physical shops, e-commerce sites, market places, social networks etc.)
A PIM is particularly useful in an omnichannel environment, where consumers interact with products across multiple touchpoints: from websites and marketplaces to physical stores, social networks, and consumer apps.
Which teams and industries benefit from PIM?
PIM is designed for all master data, quality, sales, e-commerce and e-retail, digital, marketing, or logistics teams that need to exchange product, pricing, or technical data. It is used across a wide range of industries: food & beverage, cosmetics, foodservice, DIY, healthcare, textiles… and many more. Wherever product information quality is a strategic challenge, PIM becomes a performance driver.
What is a PIM used for?
Not all PIMs offer the same advanced features or performance levels. Some solutions only centralize information, while others go much further: task automation, collaborative workflows, quality and compliance control, omnichannel distribution, artificial intelligence… Each PIM has its own functional scope, depth, and degree of sophistication.
1. Collect and centralize data
Data flows through countless tools and accumulates everywhere, continuously. This is a major challenge for companies struggling to structure their flows, deploy a dedicated strategy, and maintain a unified vision. Connected to internal and external tools, PIM collects all data and centralizes it in a single platform. With a clear overview of their product information, companies save time and improve productivity and performance.
Equadis’ difference
In addition to handling large volumes of data continuously, the Equadis PIM guarantees a high level of data security, both on the platform and in internal and external interactions.
2. Enrich and complete product information
Product data enrichment requires rigorous organization and smooth collaboration between teams (marketing, quality, sales, etc.). Without a dedicated tool, this process quickly becomes time-consuming, tedious, and error-prone. Thanks to advanced features such as bulk and automated data entry or validation workflows, PIM structures processes and fosters efficient collaboration.
Equadis’ difference
Equadis PIM offers a high level of product sheet customization, enabling marketing content to be tailored to different channels, audiences, and countries. Call for tenders management, permanent and promotional pricing, and campaign management are all directly integrated into our solution, simplifying processes to increase efficiency and guarantee peace of mind.
3. Ensure data compliance
Data quality is not just about accuracy, it also depends on compliance with retailers’ requirements and local/international standards. To get their products listed quickly, brands must provide complete, high-quality product information at the right time. PIM simplifies compliance by configuring product sheets to meet each retailer’s and channel’s specific data models. It reduces errors, processing times, and product sheet rejections.
Equadis’ difference
Equadis is certified by international organizations (GS1, ETIM, etc.) and has recognized expertise in both retailer expectations and industry quality standards. Equadis PIM ensures a high level of compliance in data transmission.
4. Distribute high-quality data across all channels
Today, products are viewed, compared, and purchased across countless channels: physical stores, websites, marketplaces, consumer apps, social networks, etc. Brands and retailers must guarantee a consistent and up-to-date presence everywhere. PIM makes it easy to distribute data massively, automatically, and digitally across all channels, while adapting to each recipient’s formats, rules, and constraints. It plays a central role in companies’ omnichannel strategies.
Equadis’ difference
Only Omnichannel PIM on the market, Equadis offers one of the most connected solutions, with more than 2,000 connectors enabling data distribution to ALL internal and external channels and systems, worldwide. Equadis PIM develops new connectors every year to better meet clients’ evolving needs.
PIM + Artificial Intelligence: a performance driver
Faced with growing process complexity, time-to-market pressure, and multiplying sales channels, artificial intelligence is no longer a luxury, it’s a necessity. It automates low-value tasks, accelerates content production, improves data quality, and boosts agility. Ignoring AI today means falling behind competitors who are faster, more responsive, and better equipped. But to succeed, businesses need reliable, powerful, and secure AI.
Equadis’ difference
Equadis developed 4 AI modules for its PIM solution, designed to maximize productivity and efficiency across the entire product management chain: content generation, data extraction, translation, inconsistency detection, and intelligent suggestions. These modules are powered by Google’s cutting-edge AI technology and are directly integrated into our PIM. Your data remains 100% confidential and the exclusive property of your company.
PIM: an essential tool for retail
Retail companies can no longer ignore the importance of a PIM. Transitioning from manual, error-prone processes to digitalized and automated management accelerates time to market, simplifies daily operations, and provides peace of mind. The result: valuable time savings, excellent data quality, and an enhanced consumer experience.
⇒Want to know more? This 2-minute video explains everything. Click here to watch!
