In 2024, e-commerce revenue in Europe reached €958 billion, up 8% compared to 2023 (source: “European E-commerce Report 2024”). This growth highlights a reality: e-commerce is no longer optional, it is a strategic and indispensable lever for brands and retailers. But with the multiplication of channels (marketplaces, apps, social commerce), the shopping journey has become more complex. A poorly indexed product sheet, a missing image, or an inconsistent price, and the sale can be lost. In this context, managing your online product presence is no longer a matter of convenience, but a necessity. This is where Digital Shelf Analytics comes into play.
What is Digital Shelf Analytics?
Digital Shelf Analytics (DSA) is an analysis tool that monitors the availability, visibility, competitiveness, and consistency of products online, across all digital channels (e-commerce sites, marketplaces, click & collect, mobile apps, etc.).
In practice, it’s about understanding how your products are presented to consumers. Are they visible? Properly indexed? In stock? Competitive? DSA continuously identifies areas for improvement to strengthen your online product presence and maximize sales.
Equadis’ difference
Equadis’ Digital Shelf Analytics stands out with a unique approach combining powerful technology and dedicated human support. Thanks to our deep understanding of retail challenges, brand-retailer relationships, and all online channels, we don’t just analyze data, we turn it into performance drivers.
Which companies and teams benefit from Digital Shelf Analytics?
DSA is useful for any company selling products online, especially in retail sectors such as food & beverage, cosmetics, health & pharmacy, food, textiles, electronics, DIY, and more.
While mainly used by marketing teams, it benefits all departments: e-commerce, supply chain, master data, quality, finance, legal… Each team gains greater visibility and accurate data to make informed decisions with a direct impact on sales: product performance tracking, price optimization, out-of-stock management, product information compliance, etc. Digital Shelf Analytics creates cross-functional value, helping the entire company work more smoothly, reactively, and efficiently.
What is Digital Shelf Analytics (DSA) used for?
To remain visible, competitive, and high-performing across all sales channels, brands and retailers need a compass. Digital Shelf Analytics is the essential tool for steering any ambitious and sustainable e-commerce strategy.
But not all Digital Shelf Analytics offer the same features. Each has its own functional scope, depth, and standard of excellence. However, several key features are now essential for effective online product presence management.
1. Product performance analysis
Digital Shelf Analytics allows you to analyze your product sheets on each sales channel. It checks the accuracy of titles, descriptions, technical attributes, allergens, etc., and detects inconsistencies. The goal: to ensure a complete, consistent product experience that meets consumer expectations. It helps teams quickly identify missing or incorrect content, prioritize corrections, and improve conversion rates.
Equadis’ difference
Equadis’ Digital Shelf Analytics analyzes both text and visuals, with dynamic quality scores per data point, category, or product sheet. Connected to your data repository, it compares your data with that available online to quickly detect and correct discrepancies.
2. Product availability monitoring
Year-round, consistent product availability is crucial to avoid lost sales. Digital Shelf Analytics detects stockouts and flags indexing issues. Teams can react quickly to prevent missed opportunities and ensure a seamless customer experience. It also gives a clear view of your share in retailers’ assortments. It is a valuable tool for adjusting the supply chain with agility, managing sales performance with precision, and conducting commercial negotiations with tangible arguments.
Equadis’ difference
Our solution provides automatic out of stock alerts for fast action. You get detailed availability scores by product and retailer, plus an exportable calendar showing actual marketing time day by day. It also measures product penetration within assortments by category and retailer.
3. Measuring positioning on online sales sites
Being present isn’t enough, you must be visible. Digital Shelf Analytics measures the positioning of your products in e-commerce site search results. It can also analyze their presence in key product categories. For brands, this means refining product page SEO and optimizing descriptions. For retailers, it enhances search relevance, highlights the right products, and offers a better navigation experience to shoppers.
Equadis’ difference
Equadis’ Digital Shelf Analytics d’Equadis provides strategic dual-level insights. It accurately measures the visibility of your products both in internal search engine results and within product categories. It offers dynamic tracking of rankings over time, enabling channel-specific optimization strategies.
4. Price and promotion tracking
With Digital Shelf Analytics, you can track product prices across all digital channels and detect variations, promotions, or inconsistencies. This allows you to measure the impact of your campaigns, ensure perfect execution during peak periods, and adjust your actions continuously.
For retailers, it helps coordinate online and in-store operations, ensuring a smooth omnichannel experience.
Equadis’ difference
Equadis’ Digital Shelf Analytics monitors both permanent prices and promotions across all online channels. Stay competitive! Equadis DSA becomes a real acollaboration and alignment tool between brands and retailers, fostering commercial excellence, shared profitability, and a seamless customer experience.
5. Customer reviews monitoring
Online reviews strongly influence buying decisions. Digital Shelf Analytics continuously tracks ratings, comments, and reviews. This helps detect weak signals, identify what attracts or deters customers, and highlight areas for improvement. Marketing, quality, and product teams can use these insights to adapt strategies and enhance offerings.
Equadis’ difference
Equadis centralizes consumer reviews from multiple platforms and translates them into clear, actionable summaries. AI-powered recommendations highlight friction points and customer satisfaction drivers, enabling targeted corrective actions. Few players offer this feature, Equadis does!
6. Competitive benchmarking
Some Digital Shelf Analytics also compare your product performance with those of competitors. By analyzing the same indicators for both, you gain a clear view of your market position. This allows you to adjust strategy to market trends, identify strengths and weaknesses, and anticipate competitor actions.
Equadis’ difference
With Equadis, you get comparative insights across all key indicators: content, availability, visibility, assortment, pricing, etc… This cross-analysis provides a complete view of your competitive positioning, allowing you to continuously adjust your product, marketing, or sales strategies with maximum agility.
Digital Shelf Analytics + Artificial Intelligence: Clear vision, informed decisions
As online sales channels multiply, the volume of data to collect and analyze has become colossal. Extracting meaningful signals and acting quickly is now a strategic necessity to stay competitive. Artificial intelligence has become the key to automating manual tasks, extracting precise insights, and enabling fast, relevant decision-making. It helps prioritize high-impact actions while reducing workload and human error.
Equadis’ difference
Equadis’s powerful technology goes further. Beyond high-performance algorithms, our AI delivers powerful analysis and actionable recommendations. From anomaly detection to opportunity identification and action prioritization, AI ensures you focus where it truly matters, always staying a step ahead of the competition.
Digital Shelf Analytics: the tool for mastering e-retail
With Digital Shelf Analytics, you gain both a broad and detailed view of your digital presence. You can quickly fix content, alert partners to errors, adjust pricing, optimize product descriptions, or avoid stockouts. This tool has become a strategic necessity for brands and retailers aiming to control their online brand image, boost commercial performance, and guarantee a flawless shopping experience for consumers.
⇒ Want to learn more? This 2-minute video explains everything you need to know.
