On Thursday, December 4, 2025, Equadis brought together numerous decision-makers and data experts for a morning event at Comet Meetings Bourse during our annual event: Equadis Club. On the agenda: strategic discussions, trend analyses, feedback, and visions for the future of digital transformation in product strategies.
The DNA of the Equadis Club: a day of exchanges around product data
The Equadis Club is more than just an event, it’s the meeting point for decision-makers and product data experts. For this 2025 edition, nearly one hundred professionals from international brands, major retailers, and market specialists attended. A wide range of sectors were represented: food & beverages, cosmetics, consumer goods, healthcare… illustrating the cross-industry nature of data challenges.
Beyond the conferences, the Equadis Club offers a unique setting for strategic networking: high-level exchanges, open discussions, and concrete perspectives to anticipate market shifts. This collaborative dynamic reflects the strength of our community and the importance of challenges related to data governance, omnichannel strategies, and digital performance. Joining the Equadis Club means contributing to the collective thinking that shapes tomorrow’s standards.
Highlights: 4 key conferences that defined the 2025 edition
Participants had the opportunity to attend inspiring presentations:
1. Publicis Commerce: Market trends and E-Retail growth drivers, focus on Retail Media
Frédéric Levy, Associate Director, set the stage: retail media is emerging as a growth lever at the crossroads of branding and performance.
- E-retail trends and upcoming evolutions: how the market is transforming and what impacts to anticipate
- The rise of retail media: a strategic must-have for brands and retailers
- New formats, tools, and key KPIs: unprecedented opportunities to optimize visibility and conversion
2. Laboratoires Filorga: Digital Shelf Analytics: from vision to conversion
Lucie Quaeybeur, E-Retail Project Manager France, demonstrated how DSA enables the shift from vision to action:
- Unlocking e-retail potential: how Filorga optimizes online product visibility and consistency through a data-driven approach
- ROI and performance: indicators that prove the tangible impact of a product-data-centric strategy
- Continuous improvement loops: analyze → correct → measure → scale, turning insights into actions to boost conversion
3. Haleon: Omnichannel, digitalization, and regulation: the challenges of para-pharmaceutics
Jérôme Mary, E-Commerce Lead France, shared insights from a demanding sector where precision and compliance are non-negotiable:
- Accelerating digital transformation across two markets with different maturity levels: Mass Market vs Para/Pharma
- Addressing omnichannel, compliance, and data quality challenges while meeting strict regulatory requirements
- Going further in digitalization: E-notice, an initiative led by Haleon to simplify and digitize access to health product information
4. Procter & Gamble: Toward a data-shared future: when innovation is born from collaboration
Alain Daher, Director of Data Operations & Digital Transformation, shared P&G’s experience:
- A structured journey: building solid foundations to secure and enrich product data as a driver of performance and efficiency
- Persistent challenges: data quality and collaboration remain essential for smooth and secure sharing
- A clear ambition: establishing common governance and making data a lever for innovation and growth
Sneak peek: 2026 vision and upcoming innovations
Equadis shared with our clients and partners our vision, our 2026 ambitions, and unveiled upcoming innovations. The goal: to generate massive amounts of data (ACE), structure and centralize data (PIM), streamline its distribution (PDS), and apply actionable insights (DSA), all in the service of richer and more impactful product and consumer experiences.
Beyond the presentations, this day was marked by authentic and constructive exchanges. We listened to your priorities, challenges, and concerns to provide clear and concrete answers. These open conversations allowed everyone to confront ideas, share experiences, and leave with fresh perspectives and inspiring solutions to anticipate the future.
Equadis Club 2025: the must-attend event for product data leaders
This year’s discussions focused on Product Information Management & Omnichannel Syndication (PIM & PDS), AI for Retail, Digital Shelf Analytics, and 2026 market trends. Equadis is committed to staying ahead of retail developments while addressing current client needs, and anticipating those of tomorrow.
This event would not have been possible without the active participation of our guests, partners, and renowned speakers. Once again, we extend our heartfelt thanks to everyone who contributed to making this event a great success.
Why attend the Equadis Club 2026?
- Exclusive access to market insights and real-world use cases
- Networking with leaders in retail, e-retail, para-pharma, FMCG, and more
- Sneak previews of Equadis roadmaps and innovations
- Actionable best practices to boost performance across all channels
See you in 2026 for an even more ambitious edition, packed with exclusive content and inspiring conferences!
