Equadis launches its new Digital Shelf Analytics solution

Visibility, compliance, impact. Are your products achieving their desired online performance?
Not sure? Then you need Digital Shelf Analytics. And not just any kind.

Today, Equadis unveils a powerful new solution for brands and retailers looking to take back control of their online performance: Equadis Digital Shelf Analytics. An ultra-powerful, intelligent solution fully connected to your field reality.

What is Digital Shelf Analytics?

Digital Shelf Analytics (DSA) is a solution that enables brands and retailers to monitor, analyze, and optimize the presence of their products across all digital sales channels. It’s a management tool that continuously analyzes strategic data (availability, visibility, pricing, images, content, positioning…) to detect anomalies, identify improvement levers, and boost product performance.
In short, DSA transforms the complexity of e-commerce into a competitive advantage, offering a clear, actionable, and operational view of your digital shelf.

Equadis DSA : Your digital performance cockpit

Recognized as a reference in Product Information Management (PIM) and omnichannel syndication, Equadis is taking a major leap forward. With the launch of Digital Shelf Analytics, we go beyond being data experts, we become a true strategic partner at the heart of product performance across its entire lifecycle.

The Equadis DSA solution provides you with a clear view of what your consumers see across all online platforms. This allows you to optimize their shopping experience, outperform your competitors, and boost your performance. A tailor-made solution that adapts to your needs: you can select your products, your competitors, and your online sales channels. Equipped with cutting-edge technology, our DSA delivers powerful features to measure and increase consumer trust.

Brands & Retailers: A solution designed for both worlds

In an increasingly demanding digital ecosystem, product performance plays out on two fronts: the brand side and the retailer side. That’s why Equadis DSA has been designed to meet the needs of both.

✅ For brands
DSA provides a unified, continuous view of their presence across all sales channels. They regain control over their data, ensure brand consistency, and improve reactivity in seizing opportunities or correcting gaps.

🤝 For retailers
They benefit from a tool that strengthens the quality, consistency, and availability of their online product assortment. DSA helps maintain a high standard in the shopping experience while streamlining collaboration with brands.

UnA solution to strengthen brand – retailer collaboration

Often invisible to consumers, the brand-retailer relationship is key to delivering a successful customer experience. Why? Because retail is usually a three-party dance. The brand must build a direct relationship with its consumer, while the sale is carried out by a third party: the retailer. Customer loyalty is therefore not solely driven by the brand. How products are presented, their price, availability: everything hinges on this collaboration. Poor coordination can negatively impact everyone involved. On the other hand, smooth, transparent, and responsive collaboration strengthens commercial efficiency and customer satisfaction. A major challenge, and a complex one to execute.

Who uses Digital Shelf Analytics?

Equadis DSA is designed for all teams involved in product performance and digital sales strategy. While often used by marketing, its value goes far beyond: e-commerce, supply chain, master data, quality, finance, legal… everyone can extract concrete insights to steer, adapt, and decide. By providing cross-functional visibility and continuously actionable data, DSA enables faster, more informed decision-making, with a direct impact on product availability, sales, and compliance. To summarize, it’s a collective tool serving the global performance of your company.

Powerful features of Equadis Digital Shelf Analytics

Product performance
Detect errors, missing elements, or inconsistencies in your digital product pages. DSA compares your reference content to what is actually published by retailers, including visuals. The result: reliable, consistent, compliant, and high-performing product pages.

Positioning & placement
Measure the visibility of your products in search engines and e-commerce site categories. Identify where you’re ranking well, where you’re losing ground, and how to optimize your SEO and content to outperform the competition.

Availability & assortment
Continuously monitor the real availability of your products on each online channel. Visualize stockouts, delistings, and time-to-market. Analyze your assortment coverage by category, channel, or retailer, and against your competitors.

Pricing & promotions
Track daily changes in prices and promotions for your products. Spot discrepancies, ensure your campaigns are executed correctly, and align your strategies. Compare your actions with competitors to stay one step ahead.

Ratings & customer reviews
Analyze ratings, reviews, and comments from consumers. Identify purchase drivers, pain points, and areas for improvement. A powerful asset to adapt your products, messaging, and campaigns to market expectations.

Competitive tracking
Track the performance of competing products in each category and measure their presence across your key digital channels. Compare their strengths to your results to refine your strategy and maintain a competitive edge.

Cutting-edge technology powered by Artificial Intelligence

With the growing number of online sales channels, the volume of data to manage is massive. Understanding, analyzing, and acting quickly is now a strategic necessity. The powerful technology behind Equadis DSA takes you further. Beyond its high-performance algorithms, our Artificial Intelligence delivers powerful insights and actionable recommendations. You shift from a reactive approach to a proactive one. Anomaly detection, action prioritization, opportunity identification… AI helps you focus your efforts where they matter most, keeping you ahead of the competition.

Key benefits of Equadis Digital Shelf Analytics

Boost your operational excellence
Effectively anticipate stockouts, ensure legal compliance of your information, and precisely manage pricing and promotions across all your channels. DSA gives you full and continuous control of your catalog, preventing losses and maximizing operational efficiency.

Gain market share
By revealing growth opportunities by channel, category, or geographic zone, DSA helps you uncover high-potential segments. You can adjust your commercial strategy based on market trends and outpace competitors.

Deliver a compelling shopping experience
Complete, consistent, and constantly updated product pages significantly improve the customer journey. Better visibility and optimized content boost conversion rates and build long-term consumer loyalty.

Strengthen consumer trust
By ensuring accurate, up-to-date product information, you enhance the credibility of your brands and products. Mastering your digital presence builds lasting relationships based on trust.

The winning combo: Omnichannel PIM + Equadis DSA

At the intersection of data, technology, and human expertise, Equadis DSA offers a comprehensive yet detailed view to efficiently manage your product presence across all digital channels. Independent but perfectly complementary to the PIM, it acts as a powerful catalyst for your omnichannel success.
With Equadis DSA, you finally take full control of your digital performance!

1. You centralize and structure your product data in the PIM,
2. You distribute it to all your retailers through our Syndication tool,
3. The DSA continuously analyzes it, detects anomalies, and measures performance,,
4. You adjust, optimize, perform… and stay ahead of your competitors!

A virtuous circle across the entire product lifecycle.

Interested in Equadis solutions?
Contact our teams